PIONEER RIVER OF LIFE
CONCEPT / EVENT PRODUCTION
TASK
Create an emotional and conceptual event for brokers — key partners of the developer. It was necessary to combine three different residential complexes — OPUS, HIGH LIFE, and SHIFT — into a single conceptual and visual narrative. Organize an event on a yacht with a panoramic view of the buildings.
IDEA
The design was inspired by the OPUS project, which references the traditions of the Russian north and the connection between generations. Designer Natalya Belonogova created interiors for public spaces with deep multicultural undertones: the style is clear and modern on the outside, but filled with meaning on the inside.
Together with the Director Lilia Dasayeva, the concept of "River of Life" was developed, centered on the personal experiences of guests. The main action took place on a board of a luxury yacht, one of whose decks was designed to resemble a northern shaman's yurt.
Guests were greeted by a reconstructed forest — with sound, texture, light, and aroma. Everyone was given headphones, masks, and sets of tactile materials: wood, ceramics, concrete, leather, and textiles. Through touch, participants "painted" a picture of returning home — to their roots and individual meanings.
The immersive experience took place in complete darkness, with a focus on tactile sensations, sound, and imagination. This created a very personal, emotional perception of the space of home as a place where you feel comfortable and happy.
Together with the Director Lilia Dasayeva, the concept of "River of Life" was developed, centered on the personal experiences of guests. The main action took place on a board of a luxury yacht, one of whose decks was designed to resemble a northern shaman's yurt.
Guests were greeted by a reconstructed forest — with sound, texture, light, and aroma. Everyone was given headphones, masks, and sets of tactile materials: wood, ceramics, concrete, leather, and textiles. Through touch, participants "painted" a picture of returning home — to their roots and individual meanings.
The immersive experience took place in complete darkness, with a focus on tactile sensations, sound, and imagination. This created a very personal, emotional perception of the space of home as a place where you feel comfortable and happy.
