RU
EDITIONS DE PARFUMS FRÉDÉRIC MALLE
PR / EVENT PRODUCTION /
CELEBRITY & GUEST MANAGEMENT
Presentation of a new fragrance Editions de Parfums Frédéric Malle

TASK
Organizing a gala cocktail to celebrate the launch of Synthetic Jungle, the new fragrance from Editions de Parfums Frédéric Malle and perfumer Anne Flipo.

IDEA
The creators of Synthetic Jungle fragrance were inspired by nature and used subtle allegories, including the colorful paintings by Henri Rousseau, the elaborate world created by James Cameron in Avatar and Stevie Wonder's 1979 album The Secret Life of Plants. Guests of the event at the MMoMA were able to feel this atmosphere

thanks to a mesmerizing video installation by French-Algerian artist Neil Beloufa, created especially for the collaboration with Frédéric Malle.

Presentation of a new fragrance Editions de Parfums Frédéric Malle

TASK
Organizing a gala cocktail to celebrate the launch of Synthetic Jungle, the new fragrance from Editions de Parfums Frédéric Malle and perfumer Anne Flipo.

IDEA
The creators of Synthetic Jungle fragrance were inspired by nature and used subtle allegories, including the colorful paintings by Henri Rousseau, the elaborate world created by James Cameron in Avatar and Stevie Wonder's 1979 album The Secret Life of Plants. Guests of the event at the MMoMA were able to feel this atmosphere

thanks to a mesmerizing video installation by French-Algerian artist Neil Beloufa, created especially for the collaboration with Frédéric Malle.