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THE LONGINES MASTER COLLECTION
PR / CONCEPT / EVENT PRODUCTION /
CELEBRITY & GUEST MANAGEMENT
Longines gala dinner

TASK
Celebrating the official opening of the boutique with a gala dinner in the spirit of the brand and presenting the Longines Master Collection.

IDEA
Longines is expanding its presence in the Russian market with the opening of its first flagship boutique at 7 Kuznetsky Most.

The agency suggested celebrating the event and presenting the new Longines Master Collection in partnership with one of the iconic real-estate development projects. That is why the reception took place in the elegant interiors of the 19th-century mansion that is now the club house 12 Kuznetsky Most by Lalique.

During the reception, guests were able to see the new pieces for women from the Longines Master Collection.

After duly appreciating the new Longines timepieces, guests gathered in the center hall for a dinner. Matthias Breschan, President of Longines, and Ingeborga Dapkunaite, Longines Ambassador of Elegance, welcomed the guests with a short speech. The evening ended with an exquisite dessert and a concert by Nino Ninidze accompanied by a pianist.

>190 million
OTS
221
publications in media and SM

Longines gala dinner

TASK
Celebrating the official opening of the boutique with a gala dinner in the spirit of the brand and presenting the Longines Master Collection.
IDEA
Longines is expanding its presence in the Russian market with the opening of its first flagship boutique at 7 Kuznetsky Most.

The agency suggested celebrating the event and presenting the new Longines Master Collection in partnership with one of the iconic real-estate development projects. That is why the reception took place in the elegant interiors of the 19th-century mansion that is now the club house 12 Kuznetsky Most by Lalique.

During the reception, guests were able to see the new pieces for women from the Longines Master Collection.

After duly appreciating the new Longines timepieces, guests gathered in the center hall for a dinner. Matthias Breschan, President of Longines, and Ingeborga Dapkunaite, Longines Ambassador of Elegance, welcomed the guests with a short speech. The evening ended with an exquisite dessert and a concert by Nino Ninidze accompanied by a pianist.

>190 million
OTS
221
221 publications in media and SM