FRANÇOIS DE MARTIGNAC X SASHA FROLOVA X MMOMA
PR / CONCEPT / EVENT PRODUCTION /
CELEBRITY & GUEST MANAGEMENT
CELEBRITY & GUEST MANAGEMENT
TASK
Organizing a bright and visible launch of François de Martignac cognac in Russia and promoting the luxury credentials of the brand.
IDEA
On the occasion of the launch of François de Martignac congnac, the agency organized a joint multimedia project of the brand with artist Sasha Frolova, presented in Moscow Museum of Modern Art (MMOMA).
The inspiration for the new collaboration, which marked the launch of the brand in Russia, was the process of producing and tasting such an elegant drink as François de Martignac cognac. Artist Sasha Frolova created a new sculpture, consisting of several modules of fluid shapes resembling the movement of liquid. The main focus of the sculpture was a golden drop, symbolizing the value of taste.
The guests were impressed by a performance featuring circus performers in sculptural latex costumes by Sasha Frolova, as well as a video installation and digital objects in AR created by the artist specifically for the presentation.
OTS of the project amounted to more than 29 million contacts.
The inspiration for the new collaboration, which marked the launch of the brand in Russia, was the process of producing and tasting such an elegant drink as François de Martignac cognac. Artist Sasha Frolova created a new sculpture, consisting of several modules of fluid shapes resembling the movement of liquid. The main focus of the sculpture was a golden drop, symbolizing the value of taste.
The guests were impressed by a performance featuring circus performers in sculptural latex costumes by Sasha Frolova, as well as a video installation and digital objects in AR created by the artist specifically for the presentation.
OTS of the project amounted to more than 29 million contacts.
> 29 MLN
OTS
