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THE MACALLAN DISTIL YOUR WORLD: THE LONDON EDITION
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CELEBRITY & GUEST MANAGEMENT /
The Macallan Distil Your World: The London Edition whisky launch gala dinner

TASK
Presenting Distil Your World: The London Edition in the Russian market, the first global launch of the new limited-edition series of The Macallan whisky created in collaboration with the legendary Roca brothers. Holding the first global release of The Macallan new limited edition whisky series, launching an annual sensory voyage across the world's greatest cities.

IDEA
The dinner's creative concept was inspired by London, as the new whisky's range of flavors contains the city's olfactory code: notes of spice, fresh ginger, cinnamon and raisins. According to the authors of Distil Your World: The London Edition, the British capital is a unique melting pot that mixes thousands of stories and cultures, giving birth to a phenomenal style.

Guests gathered in a space reminiscent of Heathrow Airport's lounge, with information boards, check-in desks and airport audio announcements. While boarding passes were being issued, guests perused the welcome cocktail menu.The red telephone booth, the most iconic symbol of the United Kingdom's capital, was an immediate eye-catcher and one of the photo zones for the evening. After the boarding call, guests were invited to the next room to a gastronomic journey awaiting them.

LED screens around the perimeter of the hall filled with dense fog broadcast a grand panorama of London. Then Roca brothers appeared on them and explained how they had managed to "distil" this city. Next, guests were treated to an exquisite dinner: the evening's gastronomic sets mesmerized with exotic combinations – chef Anton Kovalkov clearly managed to embody the atmosphere of London.

> 80
GUESTS
> 36 million
OTS
50 million
КОНТАКТОВ
165
ПУБЛИКАЦИЙ
The Macallan Distil Your World: The London Edition whisky launch gala dinner



TASK
Presenting Distil Your World: The London Edition in the Russian market, the first global launch of the new limited-edition series of The Macallan whisky created in collaboration with the legendary Roca brothers. Holding the first global release of The Macallan new limited edition whisky series, launching an annual sensory voyage across the world's greatest cities.

IDEA
The dinner's creative concept was inspired by London, as the new whisky's range of flavors contains the city's olfactory code: notes of spice, fresh ginger, cinnamon and raisins. According to the authors of Distil Your World: The London Edition, the British capital is a unique melting pot that mixes thousands of stories and cultures, giving birth to a phenomenal style.

Guests gathered in a space reminiscent of Heathrow Airport's lounge, with information boards, check-in desks and airport audio announcements. While boarding passes were being issued, guests perused the welcome cocktail menu.The red telephone booth, the most iconic symbol of the United Kingdom's capital, was an immediate eye-catcher and one of the photo zones for the evening. After the boarding call, guests were invited to the next room to a gastronomic journey awaiting them.

LED screens around the perimeter of the hall filled with dense fog broadcast a grand panorama of London. Then Roca brothers appeared on them and explained how they had managed to "distil" this city. Next, guests were treated to an exquisite dinner: the evening's gastronomic sets mesmerized with exotic combinations – chef Anton Kovalkov clearly managed to embody the atmosphere of London.

> 80
ГОСТЕЙ
> 36 million
OTS
50 million
КОНТАКТОВ
165
ПУБЛИКАЦИЙ