To tell bloggers about Perrier's collaboration with Takashi Murakami, the creator of the iconic art objects, using a creative mailing campaign.
Perrier's collaborations with popular international artists have long become a tradition that speaks to the freshness and sleek style of the French drinking-water brand. The collaboration with Takashi Murakami is a natural continuation of this tradition. The characters he created – the Kaikai and Kiki flowers – added springtime brightness to the famous green PERRIER bottles of 0.75 l, 0.5 l and 1 l. In addition, a limited edition 0.75 l collector's bottle with screen printing on the glass has been produced not for sale.
In Russia, through a creative mailing campaign, the collaboration was supported by Tatiana Mingalimova, Daria Malygina, Kate Clapp and others. The campaign exceeded its KPIs as the influencers were inspired by PERRIER X MURAKAMI sets and enjoyed making creative posts and stories with the product.