The event consisted of three days, each with a different concept and artist line-up.
Love: this was the word reflecting the concept of the first evening. We tried to emphasize the magic of nature by giving preference to natural colors in the decor. Guests were put in a romantic mood by Dmitry Malikov's performance, while Semyon Slepakov gave the guests a million smiles by reading a witty ode written for Yulia and performing everyone's favorite topical satirical songs. The inimitable Aleksandr Belov hosted the first evening.
On the second day of the celebration, the birthday girl called on all her friends to release their inner predator. The restaurant hall was filled with numerous tropical plants and the furniture decor was dominated by zebra, giraffe and other animal prints. The evening was hosted by Ksenia Sobchak and Igor Vernik, with Sergei Shnurov, Valery Meladze and Grigory Leps performing.
Enjoy! That was the motto of the third and final day of the celebration. Guests attended a beach party, dined at La Guerite restaurant and, in the evening, went for dinner at the Greek restaurant Manos. The venue was decorated mainly in green and yellow colors, signifying warmth, tranquility, joy and energy, which perfectly characterized the third day of the celebration. On the third night, guests danced to performances by Leonid Agutin, Svetlana Loboda and the band Bi-2.
The Turkish hotel D Maris Bay was chosen as the venue for all the activities; it has its own extensive grounds, five beaches and six restaurants. The agency booked more than half of the hotel's rooms, as well as a hotel in nearby Marmaris for the large team of organizers and performers.